The Tyee: Opinion: A Bold Vision For Canada’s Unions

Unions are aware of this conundrum and are responding in a variety of ways.

 

One is to try to bring down organizing costs with things like “card check” certification that simplifies the unionization process.

 

Another is to shift with the definition of union “membership” so that a worker may not need to be covered by a collective agreement to be part of a union, thereby making affiliation less onerous.

 

Yet I can’t help thinking the scale of ambition hasn’t yet reached anywhere near the scale of the problem. Something much more dramatic needs to happen for unions to engage a majority of private sector workers anytime soon.

 

And new tools, combined with the significant resources that Canadian unions have at their disposal, mean something more ambitious is indeed possible.

 

The new model I’m thinking of will be familiar to labour organizers, even if it sounds crazy at first.

 

A “hot shop” is a desirable situation in labour organizing. It’s a job site where workers are already interested in forming a union. They have laid the foundation themselves by working together to identify workplace issues, persuading others that unionization is a solution, and doing the basic recruitment and organizing required — tasks that a union would otherwise have to pay somebody to do if it was starting from scratch. A union then helps seal the deal and has a less expensive organizing drive under its belt.

 

Here’s the big idea at something like the necessary scale of ambition: what if unions could turn the entire country into something like a hot shop?

 

Not literally in that every workplace would be ready to go, but metaphorically in that a foundation is laid with a critical mass of the Canadian working population mapped (a union term for analyzing relationships), persuaded, recruited and trained to work for goals consistent with labour objectives, whether in the workplace, the community or the ballot box.

 

Sounds huge and unachievable, yes? Well, others are already doing elements of this work. In some ways, it’s time for unions to catch up.

 

For example, Canada’s main political parties, which have much smaller budgets than many unions, have databases that include every voting age Canadian. Yes, they have access to the voters list to help create and update their data, but unions could also build a similar resource with commercial datasets and add to it with individualized data from their own member lists and through targeted outreach.

 

Such a dataset would give unions a more clear picture of their broader organizing universe, a window not just into who their existing members are and what they care about, but also into the 85 per cent of private sector workers who they currently don’t have a relationship with. It would help them target, segment and track potential members or supporters in every town and city and in many workplaces. 

 

It would be an incredible resource for any individual union embarking on a workplace organizing drive. With demographic data overlaid, it would be like workplace mapping on steroids. This would cost several million dollars and require unions to collaborate on data, but those challenges are solvable.

 

And, with much smaller budgets than unions could bring to bear, Canadian NGOs have already pioneered methods to begin relationships with literally millions of citizens. Digital tools help do this at scale and at a low cost of entry if people are given a reason to opt in. What is the labour equivalent of Avaaz or SumOfUs that is focused on issues of precarious work, fairness and justice?